Privacy policy

Last updated: 21st April 2026

This Privacy Policy explains how Easy Breathe Ltd (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website, place an order, or otherwise interact with us.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all relevant guidance from regulators such as the MHRA and ICO.

By using our website or purchasing our products, you acknowledge this Privacy Policy.

1. Who We Are

Easy Breathe Ltd
Registered in England & Wales, company number 16239385

Registered address:
Easy Breathe Ltd, Suite 312, Atlas House, Caxton Close, Wigan, Greater Manchester, WN3 6XU

Email: info@halerease.com
Phone: 020 3151 0788

Easy Breathe Ltd is the data controller of your personal information.

Our website and online store may be hosted and powered by third-party providers (such as Shopify), who act as our data processors for certain activities.

2. Personal Information We Collect

We only collect the information we need to operate our business, fulfil your orders, ensure product safety, and comply with the law.

2.1 Information you provide directly

When you place an order, create an account or contact us, we may collect:

  • Name

  • Email address

  • Phone number (optional, but helpful for delivery and recalls if ever needed)

  • Shipping address

  • Billing address

  • Order details (products purchased, quantities, prices, discounts, shipping method)

  • Your communications with us (emails, messages, support requests)

Payment card details are handled securely by our payment service providers and are not stored by us in full.

2.2 Information collected automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages visited, time on page, referring sites

  • Please also see section 9 in relation to this website’s use of cookies.

    2.3 Information related to product safety and recalls

    In line with MHRA expectations for product vigilance and recalls, we may also maintain internal records that link:

    • Your order details

    • The batch/lot number of the product supplied to you

    This is to ensure we can contact you promptly if any safety issue or recall arises.

    We do not collect medical records or detailed health information.

    3. How We Use Your Personal Information

    We use your personal information for the following purposes:

    3.1 To process and fulfil your orders

    • To accept and process payments

    • To pick, pack and ship your order

    • To send order confirmations and updates

    • To manage returns, exchanges and refunds

    3.2 To provide customer service

    • To respond to your enquiries or complaints

    • To help with product questions or issues

    3.3 Product safety, vigilance and recalls

    In line with MHRA expectations, we may use your contact details and order information to:

    • Maintain traceability between products and customers

    • Contact you urgently if a safety notice, field safety corrective action, or product recall becomes necessary

    • Investigate and respond to product-related complaints or adverse events

    3.4 Legal, regulatory and business obligations

    • To comply with tax, accounting and company law

    • To maintain records required under product safety and regulatory obligations

    • To prevent, investigate or detect fraud

    • To exercise or defend legal claims

    3.5 Improving our website and services

    • To understand how our website is used

    • To improve user experience, performance and security

    3.6 Marketing (only with your consent)

    If you choose to opt in, we may use your email address to:

    • Send updates, news or promotions about HalerEase

    • Share relevant information about respiratory support and product developments

    You can withdraw consent and unsubscribe at any time by using the link in our emails or contacting us at info@halerease.com.

    4. Legal Bases for Processing

    Under UK GDPR, we rely on the following legal bases:

    • Contract – Processing is necessary to enter into and perform a contract with you (e.g. fulfilling your order, dealing with returns).

    • Legal obligation – We process certain data to comply with laws (e.g. tax records, safety/regulatory reporting).

    • Legitimate interests – For example, fraud prevention, service improvement, keeping safety and recall records. We only do this where our interests are not overridden by your rights.

    • Consent – For email marketing and certain cookies/analytics (where required). You can withdraw consent at any time.

    5. How We Share Your Personal Information

    We only share your data when it is necessary, and only with trusted third parties:

    • E-commerce and hosting providers (e.g. Shopify)

    • Payment processors (e.g. Shopify Payments, PayPal, card processors)

    • Delivery and logistics partners (e.g. Royal Mail, couriers)

    • IT, support and email service providers

    • Professional advisers (accountants, legal advisers) where necessary

    These third parties act as data processors or joint controllers in some cases and are required to process your personal data securely and in line with UK GDPR.

    We do not sell or rent your personal data to third parties.

    We may also disclose your information:

    • Where required by law or regulatory authorities

    • To enforce our legal rights or defend against legal claims

    • In connection with a business sale or restructuring, subject to appropriate safeguards

    6. International Transfers

    Some of our service providers (for example, Shopify or cloud/email services) may process data outside the UK.

    Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:

    • Adequacy regulations for the destination country, or

    • Standard Contractual Clauses (SCCs) or other approved safeguards

    7. Data Retention

    We keep your personal information only for as long as necessary for the purposes set out in this Policy, including to:

    • Fulfil your orders and manage our relationship with you

    • Comply with legal, accounting and regulatory requirements

    • Maintain product safety and traceability records

    In practice, this means:

    • Order and transaction records: up to 6 years (legal requirement)

    • Customer support communications: typically up to 2 years after resolution

    • Marketing data: until you unsubscribe or withdraw consent

    After these periods, data will be securely deleted or anonymised.

    8. Your Rights Under UK GDPR

    You have the following rights in relation to your personal data:

    • Right of access – To obtain a copy of your personal data.

    • Right to rectification – To correct inaccurate or incomplete data.

    • Right to erasure – To request deletion of your data in certain circumstances.

    • Right to restrict processing – To limit how we use your data in certain cases.

    • Right to object – To object to processing based on our legitimate interests or for direct marketing.

    • Right to data portability – To request your data in a structured, commonly used, machine-readable format, where applicable.

    • Right to withdraw consent – Where we rely on consent (e.g. marketing), you may withdraw it at any time.

    To exercise any of these rights, please contact us at info@halerease.com or write to us at our registered address above.

    We may need to verify your identity before acting on your request.

    9. Cookies and Tracking Technologies

    Our website uses cookies and similar technologies to:

    • Operate basic site functions (e.g. shopping cart)

    • Improve performance and analytics

    • Remember your preferences

    You can manage your cookie preferences through your browser settings.

    10. Children’s Privacy

    Our website is not directed at children under 18, and we do not knowingly collect personal data from children.

    If you believe a child has provided us with personal data, please contact us so we can delete it.

    Please note that the HalerEase product is suitable for use by children.

    11. Security

    We take appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

    However, no system can be completely secure. You are responsible for keeping account passwords confidential where applicable.

    12. Complaints

    If you have concerns about how we handle your personal data, please contact us first at info@halerease.com and we will do our best to resolve the issue.

    You also have the right to complain to the UK regulator:

    Information Commissioner’s Office (ICO)
    Website: ico.org.uk
    Helpline: 0303 123 1113

    13. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated “Last updated” date.

    We encourage you to review this Policy periodically to stay informed about how we protect your information.

    14. Contact Us

    If you have any questions about this Privacy Policy or how we use your personal information, please contact:

    Easy Breathe Ltd
    Email: info@halerease.com
    Phone: 020 3151 0788

    Registered Address:
    Easy Breathe Ltd, Suite 312, Atlas House, Caxton Close, Wigan, Greater Manchester, WN3 6XU, United Kingdom